Matt Collette is a digital transformation expert and technology leader, widely recognized for his work at the intersection of artificial intelligence, marketing, communications, and sales. As CEO of Sequencr AI, he empowers teams to harness the power of generative AI to drive innovation, improve performance, and scale transformation.
With 20 years in leadership roles working across the globe, Matt has helped Fortune 500 companies and some of the world’s top marketing and communications agencies navigate digital and technological change. He is credited with launching the first marketing campaign to integrate ChatGPT and, in the early days of generative AI, played a key role in helping companies design enterprise-wide change management programs, establish AI task forces, develop adoption roadmaps, and pilot AI-powered solutions.
At Sequencr AI, Matt directs the development and deployment of generative AI solutions designed to deliver strategic innovation and measurable business impact for marketing, communications and sales functions. Leveraging AI as a transformative force, Sequencr partners with leadership teams to accelerate growth trajectories, cultivate agile, future-ready workforces, and navigate organizational complexities with confidence. Core services span custom enterprise AI models, structured change management initiatives, immersive training and enablement programs, and comprehensive strategy and planning for generative AI integration.
Matt’s work has been recognized by industry leaders and award programs including the Shorty Awards, Webby Awards, Content Marketing Awards, Digiday, CPRS ACE, and Creative Circle Awards. In 2021, he was named Innovator of the Year by PRovoke Media in its Asia-Pacific Innovator 25, honoring his contributions to advancing the communications industry.
Matt believes AI transformation is not just a technical challenge, it’s a leadership imperative. Guided by Lao Tzu’s insight, “A journey of a thousand miles begins with a single step,” he is passionate about helping organizations take those first meaningful steps toward building agile, AI-enabled teams equipped for the future of work.